Spearhead Records

I was responsible for overseeing the aesthetic direction for a series of outputs for a UK Drum & Bass label that operates at the forefront of electronic music culture.

My role impacted many different visual touchpoints; from record sleeves and merchandise to campaign rollouts. I regularly traveled to the label’s headquarters in the East of England, ensuring every design choice was not only artistically compelling but aligned with broader objectives. This collaboration allowed me to deeply embed myself in the label’s evolving identity, balancing the ever-changing demands of a global music audience with the long-term creative integrity of the brand.

I worked directly with artists to interpret their vision into visuals that felt personal, expressive, and cohesive. Whether designing a single’s cover art or developing merchandise lines, I worked to ensure each piece reflected both the individual artist’s aesthetic and the label’s wider visual language. 

WHAT WENT WELL?

• Projects moved fast, but even with tight timelines, we consistently delivered visuals that felt bold and fresh.
• The collaborative process was a standout: working directly with the label owner and artists meant ideas could evolve in real-time, allowing the creative direction to stay agile and authentic.
• I had the freedom to execute concepts as I saw fit, informed by industry insights and visual trends.
• There was also a unique thrill in seeing a project come to life: from audio, to artwork live on streaming platforms, to a vinyl sleeve, or banner behind the decks at a packed club.

WHAT DIDN’T WORK?

• The fast-paced digital music landscape meant timelines were tight, limiting our ability to concept deeply or explore alternate versions of artwork.
• The lack of centralized project management meant that my availability and scheduling determined the success of each piece.

1% BETTER:

• I wish I’d created a more robust system for capturing artist insights and concepts before work began; this would’ve allowed for even deeper alignment between visuals and the heart of each track.

Let’s make it happen together!

Whether you need hands-on creative direction, strategic leadership or data-driven execution, I bring the expertise to move the mission forward. Click below to connect and we can start building something extraordinary today.